Privacy Policy
Last Updated: January 2026
Innovative Scale ("we," "us," "our," or "Company") operates the website innovativescale.ca (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using innovativescale.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when subscribing to our newsletter, completing contact forms, or registering an account.
- Technical Information: IP address, browser type, device type, operating system, and pages visited on our Site.
- Cookies and Tracking Data: Information collected through cookies, pixel tags, and similar tracking technologies to recognize your device and preferences.
- Usage Data: Information about how you interact with our Site, including clickthrough patterns, time spent on pages, and referral sources.
How We Use Information
We use the collected information for the following purposes:
- To conduct website analytics and improve Site functionality and user experience.
- To track affiliate referrals and process affiliate commissions for sports betting platforms and casino partners.
- To send marketing communications and promotional offers (with your consent where required).
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud and enhance Site security.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality, security, and authentication.
- Analytics Cookies: Used to understand visitor behavior and Site performance.
- Affiliate Tracking Cookies: Used to track referrals to third-party sports betting and casino operators.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
You may disable non-essential cookies through your browser settings. However, disabling essential cookies may impair Site functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please refer to your browser's help documentation for specific instructions on managing cookies.
Third-Party Links
Our Site contains links to third-party websites, including sports betting operators, online casinos, and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing your personal information or engaging in any transactions.
Your use of third-party sites is governed by their respective terms and privacy policies, not by this Privacy Policy.
Your Rights
Under Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:
- Access your personal information held by us and request corrections if inaccurate or incomplete.
- Request deletion of your personal information, subject to legal and operational requirements.
- Withdraw consent to marketing communications at any time.
- Opt out of analytics and tracking by adjusting your privacy settings or browser preferences.
- Lodge a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Affiliate tracking data is typically retained for a period of 90 days to 24 months, depending on the tracking requirement. You may request deletion of your personal information at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
Email: [email protected]
We will respond to your inquiry within 30 days or as otherwise required by applicable Canadian privacy laws.